Fresha vs Square Appointments
Beauty marketplace with commission fees versus free payment-first scheduling, different models for different priorities.
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How Do Fresha and Square Appointments Compare on Features?
10 categories rated from Basic to Best-in-Class
Ratings are Daisy’s own assessment, not an independent benchmark
| Category | Daisy | Fresha | Square Appointments |
|---|---|---|---|
| Online Booking | Best-in-Class | Best-in-Class | Good |
| POS & Payments | Best-in-Class | Good | Best-in-Class |
| Client Management | Best-in-Class | Good | Good |
| Staff Management | Basic | Good | Good |
| Marketing & Promotion | Best-in-Class | Basic | Good |
| Inventory Management | Good | Basic | Good |
| Reporting & Analytics | Best-in-Class | Best-in-Class | Good |
| AI Capabilities | Good | Good | Good |
| Branding & White-Label | Best-in-Class | Not published | Basic |
| Marketplace & Discovery | Basic | Best-in-Class | Good |
Should You Choose Fresha or Square Appointments?
Fresha wins on beauty-specific features and marketplace exposure with 25M+ users. Square Appointments wins on POS quality and its free plan, and Square Go gives it a free marketplace app. Fresha's AI Concierge answers calls and messages, and Fresha ships an Arabic UI. Square AI (beta) is on every Square plan, and Square Assistant replies to client texts. As of October 2026, neither platform lists WhatsApp or Instagram as an AI channel, and neither offers cashback rewards.
Choose Fresha if...
- You want marketplace exposure to 25M+ beauty customers
- Beauty-specific features (service menus, commissions) matter
- You're comfortable with marketplace commission fees
Choose Square Appointments if...
- Payment processing and POS quality are top priority
- You want a free starting tier with no subscription
- You already use the Square ecosystem
Why Choose Daisy Over Both?
Fresha offers marketplace reach; Square offers POS strength. Daisy pairs a POS and an optional marketplace with an AI receptionist on WhatsApp, Instagram and your booking site, Arabic and English as equals, cashback-driven customer acquisition, and branded booking pages.
What Makes Daisy Different
Six things Daisy is built around
AI receptionist
Handles bookings, payments, and customer service in Arabic and English around the clock.
Customer acquisition engine
Cashback rewards and AI marketing, plus an optional marketplace in selected countries, working together to fill your calendar.
Branded booking page
A booking page with your logo, name and colours, hosted by Daisy. You can redirect your own domain to it.
Network effects
More businesses on the platform means smarter AI recommendations for everyone.
All-in-one
Booking, payments, CRM, marketing, analytics, inventory, marketplace, and AI in one platform.
Multilingual
Native Arabic and English with full RTL support, built for the GCC market and beyond.
Ready to switch from Fresha and Square Appointments?
Daisy is built for salons that want growth tools, not just a calendar.
No credit card required. Free 14-day trial included.
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About this page
This page was last updated on 18 October 2026. Information about other companies comes from their own published materials at the time of writing. Prices and features change, so check each company's website for the latest details. Comparisons and ratings on this page are based on The Daisy's internal evaluation criteria.
If you spot something out of date or inaccurate, email info@trythedaisy.com and we'll correct it.