Daisy vs Boulevard
Two premium platforms. Boulevard sells its Beau phone receptionist as an add-on, while Daisy's AI receptionist on WhatsApp, Instagram and the booking site comes in the plan.
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TL;DR
Boulevard is design-led and includes Precision Scheduling on every plan, from $159/mo ($143/mo billed annually). Beau, its voice AI receptionist, costs $125/mo per location. Daisy includes its AI receptionist on WhatsApp, Instagram and the booking site, along with Arabic support, cashback and an optional marketplace.
How Does Daisy Compare to Boulevard?
How Daisy and Boulevard stack up at a glance
| Feature | Daisy | Boulevard |
|---|---|---|
| AI Receptionist | WhatsApp, Instagram and booking site, 24/7 | Publishes an AI receptionist |
| Arabic Support | Native Arabic + English | No Arabic UI published |
| Pricing Model | Monthly plans with 5, 10 or 15 team members | $159/mo ($143/mo billed annually) |
| Customer Acquisition | Cashback + AI marketing + optional marketplace (selected countries) | Limited / None |
| GCC Countries | Live in all six GCC countries | None |
| White-Label | Full brand control | Good |
How Do Daisy and Boulevard Compare on Features?
10 categories rated from Basic to Best-in-Class
Ratings are Daisy’s own assessment, not an independent benchmark
| Category | Daisy | Boulevard |
|---|---|---|
| Online Booking | Best-in-Class | Best-in-Class |
| POS & Payments | Best-in-Class | Best-in-Class |
| Client Management | Best-in-Class | Best-in-Class |
| Staff Management | Basic | Best-in-Class |
| Marketing & Promotion | Best-in-Class | Good |
| Inventory Management | Good | Good |
| Reporting & Analytics | Best-in-Class | Best-in-Class |
| AI Capabilities | Good | Good |
| Branding & White-Label | Best-in-Class | Good |
| Marketplace & Discovery | Basic | Basic |
Online Booking
Both offer excellent booking. Boulevard includes Precision Scheduling on every plan, which steers bookings to the times that suit the business, and its self-booking syncs with Google, Instagram and Facebook.
POS & Payments
Boulevard has a strong POS built around its Duo card reader, and lists card processing from 2.65%. Daisy offers a comparable POS on every plan.
Client Management
Both are good at client management, and Boulevard's client experience features suit luxury salons particularly well.
Staff Management
Both handle staff well. Boulevard's Essentials plan covers one location and up to 5 providers, and Premier and Prestige add unlimited professionals and multi-location tools, priced per location.
Marketing & Promotion
Boulevard includes email and text marketing, offer codes, referral and loyalty programs on every plan, and charges $2 per completed appointment for automated campaigns. Daisy includes AI marketing and cashback at base pricing.
Inventory Management
Inventory tracking is good on both.
Reporting & Analytics
Both provide strong reporting, and Boulevard includes standard and advanced reports on every plan.
Marketplace & Discovery
Boulevard does not list a consumer marketplace of its own. Daisy brings in clients through cashback, with an optional marketplace in selected countries.
AI Capabilities
Every Boulevard plan includes Precision Scheduling and AI help with marketing emails. Beau, a voice receptionist that answers calls 24/7, costs $125/mo per location for 200 minutes. Daisy includes receptionist, chatbot, scheduling and marketing at base pricing, with the receptionist on WhatsApp, Instagram and the booking site rather than phone calls.
How Much Does Daisy Cost vs Boulevard?
Daisy's plan prices, next to each platform's other published charges
Daisy
From $1/mo
14-day free trial
Monthly subscription model
Plans
Included in all plans
Boulevard
$159/mo ($143/mo billed annually)
Plans
Other published charges
Fee details
Transaction fee: From 2.65% per card transaction (as low as 1% with Boulevard Offset)
What Are Boulevard's Strengths and Limitations?
Strengths
- Design-led client experience, with self-booking that syncs with Google, Instagram and Facebook
- Precision Scheduling on every plan
- Multi-location tools on Premier and Prestige
- Beau, a voice AI receptionist that answers calls 24/7 (paid add-on)
- Email and text marketing, referral and loyalty programs on every plan
- Raised about $188M, according to Crunchbase News (July 2025)
Things to weigh
- Entry price of $159/mo ($143/mo billed annually) for one location and up to 5 providers
- Multi-location support starts on Premier, at $325/mo per location ($293/mo billed annually)
- Beau is a paid add-on at $125/mo per location for 200 minutes, and sends booking links rather than booking itself
- No consumer marketplace of its own
- No Arabic interface; the Boulevard Professional iOS app lists English only
- No GCC country or GCC payment method listed on its published pages (October 2026)
What Are Daisy's Strengths and Limitations?
Strengths
- AI receptionist (24/7, Arabic + English)
- Cashback customer acquisition
- Full brand control (white-label)
- Live in all six GCC countries
- No Daisy fee per transaction (card processing fees from the payment provider apply), and 0% commission on your existing clients
- Complete business management suite
Things to weigh
- Newer brand (building market presence)
- Premium positioning (not the cheapest option)
Should You Choose Daisy or Boulevard?
Boulevard is excellent for premium US salons that put design first and want an AI receptionist on the phone. Daisy suits businesses whose clients message on WhatsApp and Instagram, who need Arabic, or who operate in the GCC, where Boulevard lists no presence.
Choose Daisy if...
- You want an AI receptionist and chatbot at base pricing
- You need Arabic support for GCC markets
- You want the option of a consumer marketplace bringing customers in
- You want a lower entry price than Boulevard's $159/mo
- You want cashback rewards holding on to customers
Choose Boulevard if...
- You run a premium US luxury salon or spa
- You need multi-location or franchise management features
- Design aesthetics are your absolute first priority
- You want an AI receptionist that answers phone calls
What Makes Daisy Different
Six things Daisy is built around
AI receptionist
Handles bookings, payments, and customer service in Arabic and English around the clock.
Customer acquisition engine
Cashback rewards and AI marketing, plus an optional marketplace in selected countries, working together to fill your calendar.
Branded booking page
A booking page with your logo, name and colours, hosted by Daisy. You can redirect your own domain to it.
Network effects
More businesses on the platform means smarter AI recommendations for everyone.
All-in-one
Booking, payments, CRM, marketing, analytics, inventory, marketplace, and AI in one platform.
Multilingual
Native Arabic and English with full RTL support, built for the GCC market and beyond.
Frequently Asked Questions About Boulevard
How does Boulevard compare to Daisy?
Is Boulevard available in the Middle East?
What does Boulevard actually cost when you include transaction fees?
How difficult is it to switch from Boulevard to Daisy?
How does Boulevard's Precision Scheduling AI compare to Daisy's AI?
Does Boulevard support Arabic-speaking staff and clients?
How good is Boulevard's mobile app for daily salon management?
Can Boulevard support franchise or multi-location salon businesses?
What customer support does Boulevard provide?
Does Boulevard help attract new customers or just manage existing ones?
Common Questions About Switching
Honest answers to the concerns we hear most
Is it hard to switch?
Switching from Boulevard to Daisy is straightforward. Our dedicated onboarding team handles the entire migration, importing your client database, appointment history, and settings. Most businesses are switched inside a week without going offline.
What about my existing data?
Your data is safe. We support data imports from all major platforms including Boulevard. Client records, appointment history, product inventory, and staff schedules transfer seamlessly. We also help clean and organize your data during migration.
Is Daisy proven?
Daisy is built by a team with deep experience in the beauty and wellness industry across the GCC region. Our AI receptionist technology has been tested with pilot partners, and we offer a 14-day free trial so you can see the results before committing.
Ready to switch from Boulevard?
Daisy is built for salons that want growth tools, not just a calendar.
No credit card required. Free 14-day trial included.
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About this page
This page was last updated on 19 October 2026. Information about other companies comes from their own published materials at the time of writing. Prices and features change, so check each company's website for the latest details. Comparisons and ratings on this page are based on The Daisy's internal evaluation criteria.
If you spot something out of date or inaccurate, email info@trythedaisy.com and we'll correct it.